How One Fan Created Commercial Made an Entire Company
The inspiration behind this project was simple: as a team, we wanted to create something that showcased our potential. We already had an understanding of what we were capable of, so we decided to challenge ourselves with a creative project. That’s how the idea of making a fan-made commercial for Suncrush Bitter Lemon was born.
From the very beginning, this was a project driven by resourcefulness and creativity. For the technical aspects, we relied on practical, everyday tools available to us. Can you imagine? To create the bottle’s rotating mechanism, we combined a coconut scraper and a motor from an old washing machine. The entire commercial was shot inside a kitchen—proof that innovation doesn’t always require professional-grade equipment or elaborate setups.
One might ask, “Why not use professional tools and settings?” The answer is simple: we took this on as a creative challenge. This project wasn’t just about making a commercial—it was about pushing ourselves as a team to work with what we had and bring a vision to life.
In fact, this fan-made commercial played a pivotal role in shaping what SIEMXA is today. It brought together team members who had previously worked individually on their own projects and gave us a common goal. In just a few hours (staying up till the early hours of the morning, of course), we conceptualised, filmed, and brought this idea to life.
This fun project was a significant milestone in our journey. It taught us the importance of taking initiative, no matter the challenges or limitations. This experience became the foundation of SIEMXA, demonstrating the power of creativity, collaboration, and determination.
“Great creativity isn’t born from perfection; it thrives in challenges, resourcefulness, and the courage to begin, no matter the limitations.”
